Learn to plan, launch and optimize Google Ads campaigns - Search, Display and Performance Max, keyword and bidding strategy, conversion tracking and budget optimization, with hands-on campaign practice.
Week 1-2. Google Ads fundamentals, account setup and campaign structure
Week 3. Search campaigns: keywords, match types and ad copywriting
Week 4. Display and Performance Max campaigns
Week 5. Bidding strategies, budgets and conversion tracking
Week 6. Capstone: launch and optimize a live campaign
You'll be able to plan, launch and optimize Search, Display and Performance Max campaigns, set up conversion tracking, and manage a real advertising budget with confidence.
No. This is a standalone, beginner-friendly Google Ads course. If you already know marketing basics from our Digital Marketing & SEO course, you'll move faster, but it isn't required.
Yes. You'll set up and run real campaigns in a live Google Ads account, work with actual keyword and bidding data, and finish with a campaign you can show in a portfolio or job interview.
Working developers and marketers, not traditional lecturers. Codeksha's instructors are active practitioners at Creatiz and Just Digital Gurus who manage real ad accounts and budgets.
Yes. Class timings are flexible and student-friendly, so you can fit this short course around a job or college schedule.
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